your partner in design, business and growth
A B2B fashion brand rooted in heritage, crafting sustainable, vegan Ethnique wear with timeless craftsmanship and conscious design. We blend tradition with innovation, ensuring every piece is ethically made and environmentally responsible.
our vision: to lead the fashion industry through a culture of passion, teamwork, and joyful innovation.
our values:
innovation | quality
trust | integrity | respect
creators of ethnic designs, celebrating the beauty of tradition while standing out. we are
Ethnic. Unique. Ethnique
our ethnique wear reach
Heart & Soul is a leading partner in ethnique wear, headquartered in Surat, Gujarat. We collaborate with businesses across India, supplying our meticulously crafted designs to 350+ cities and towns, with a presence in over 1,000 high-street stores and partnering with leading fashion brands, we are committed to delivering timeless craftsmanship and sustainable fashion to our
our capabilities
A saree for us is more than just a fabric-it's a canvas of artistry and tradition.
with our value addition techniques, we bring out the best in our sarees, making them
exquisite, unique, and timeless. from vibrant dyeing techniques to intricate prints and
handcrafted embellishments, every detail is designed to enhance the elegance of our
creations.
dyeing
dyeing transforms fabric into a masterpiece we use:
- Single-color dye for classic elegance.
- Double-color dye for rich dual tones.
- 2D dyeing for striking visuals.
- Ombre dyeing for seamless transitions.
- 4-way dyeing for vibrant.
- Multi-directional hues.
each saree is dyed with precision for lasting brilliance
printing
prints bring fabric to life, blending tradition with innovation. Printing techniques we use:
- Digital printing for intricate detaling.
- Screen printing for vibrant patterns.li>
- Block printing for timeless craftsmanship.
- Hand-painted sarees, where every stroke tells a story.
our prints celebrate Indian artistry with a modem touch
embellishment
embellishments add richness to our sarees through:
- Gota embroidery for festive shimmer.
- Zardozi embroidery for regal elegance.
- Kantha embroidery for intricate threadwork.
- Appliqué embroidery for artistic layering.
- Multithread computer embroidery for precision.
these handcrafted details honour India's textile heritage with charm and character
where
tradition meets innovation
Crafted with care, our vegan viscose sarees embody timeless heritage and sustainable elegance. Designed for the modern wearer, rooted in tradition.
the making of viscose
Soft, breathable, and elegant-viscose sarees are crafted through a meticulous process of spinning, dyeing, and weaving to ensure a luxurious drape.
sustainable
Our eco-friendly processes minimize waste, optimize resources, and promote responsible fashion.
Impact
By using responsibly sourced viscose, we reduce water usage by up to 50% compared to conventional fabrics and lower carbon emissions, making every piece a step toward greener future.